Sushant Singh Rajput turns down a fairness cream endorsement deal!

Sushant Singh Rajput was recently approached by a popular fairness cream brand for an endorsement deal.

Despite offering him a whopping amount for the endorsement, Sushant turned it down, as he doesn’t believe in it.

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A source says, “Sushant recently turned down a highly lucrative offer when a famous fairness cream brand approached him to be the brand ambassador but he doesn’t believe in endorsing such products.

“As a public figure, one has to be more responsible in promoting the products, as there are several people who look up to them and admire them. So the right messaging needs to go out,” the source adds.

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Before Sushant Singh Rajput, it was Kangana Ranaut who rejected the offer to endorse a fairness cream band.  Though its considered to be a popular tool for Bollywood stars always manage to appear before us even when they do not have a film release. Thanks to brand endorsements, our silver screens are always occupied with film stars  trying to sell us everything.

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Brand endorsements not only add a lot of money in the actor’s bank account but also contribute towards his visibility on-screen building his brand image.

From every product being promoted, last year fairness creams created quite a stir in the industry. Abhay Deol’s comment on the actor’s endorsing fairness creams became the talk of the town and added become of the finalists of the top 2017 controversies.