Like every other year, this year too E4M, Exchange 4 Media organizes its annual awards for content and marketing. E4M ICMA was hosted by Siddharth Kanan and witnessed a jam-packed house with the attendees from all across the creative houses. The grand award show was held in Taj, Santacruz on Wednesday evening.

Attendees were actress Aditi Gulati, who rose to fame from the recently released John Abraham and Mrunal Thakur starrer Batla House. The event also saw the presence of popular actress Chahatt Khanna, who is gearing up for her soon to be released Prasthanam. Along with these actresses, joined the evening Anusmriti Sarkar, who was last seen in One Day and looking forward to her next release Pushpa I Hate Tears alongside Krushna.

Garima Goel

Aditi Gulati (2)

Aditi Gulati

Anusmriti Sarkar

Chahatt Khanna

Former television anchor Garima Goel turned actress was also present. Content creator Jai Thakkar also attended the awards ceremony. They all presented respective awards to the winners.

Actress Aditi Gulati says, “When I had signed Batla House, I saw the content was very good and hence said yes to the film. I feel the content is the only king these days as our audiences have become very smart. Good content is one thing but to market, it well is also a task and I could see so many creative people around that I feel it is a good initiative to acknowledge good work.”