Ajinkya Jadhav, who under his banner Paparazzi Entertainment has redefined storytelling using AI, has created a few music videos using artificial intelligence and feels that they are a great way of storytelling.
Talking about music videos, he said, “For us, it’s storytelling through visuals. A great music video turns sound into emotion you can see. Performance is important, but when visuals and story elevate the music, that’s when magic happens.”

For him, elements like a strong concept, bold visual identity, emotional continuity, and cinematic framing make a music video visually memorable. He added, “Every frame should feel intentional. If the visuals stay with you even after the song ends, the video has done its job.” And he keeps himself involved in the creative process. He said, “From concept to final cut, I like to stay hands-on. I believe a producer’s role today isn’t just management—it’s creative leadership.”

As a producer, he and his team lean more towards narrative-based videos. He said, “Because they add depth and rewatch value. That said, the best videos often blend both—strong performance woven into a compelling story.” As for themes, he is excited by themes that merge mythology with modern emotions, futuristic romance, psychological storytelling, and raw human vulnerability. He added, “AI allows us to explore these themes visually in ways never seen before.” What’s next with AI? “Music videos will become more cinematic, more conceptual, and more immersive. AI will enable grand visuals even for independent creators. The future of music videos lies in storytelling that feels global, experimental, and emotionally powerful,” Ajinkya ended.