Iconic Entertainment founder Mohammed Nagaman Lateef has brought two well-known names together; producer Ekta Kapoor and actress Shiny Doshi, for Dr. Rashel’s first ever skincare advertisement in India. Speaking about his bond with the actress, Lateef shared, “Shiny is the elder sister to me. We know each other since a couple of years, and I had attended her wedding also. Shiny is my sister and she shall always be a priority in my life for whatever comes to me or my company.” He also revealed why Ekta Kapoor was the first and only choice for this collaboration. “Ekta is the best choice of the world. For any brand she touches, it turns gold. I found no other names, she is the only choice to all the brands. But she is very choosy and particular with what she does. No one is better than Ekta Kapoor for a perfect launch, either it’s a K-series drama or a K-launch with no drama skincare.” Talking about the product itself, Lateef emphasized its unique quality. “It’s India’s best Korean products with no drama by Dr. Rashel,” he said, underlining that Shiny is also making a mark with this launch. “Yes, Shiny is the first Indian television actress to shoot Korean skin care by Dr. Rashel.”