Amongst the most active influencers spearheading COVID response, Mini Mathur & Shruti Seth are helping the agency’s COVID 911 Instagram page to connect with thousands. Amidst India’s brutal second COVID-19 wave, many celebrities and influencers have stepped up efforts to communicate timely response, information and aid with their huge followers and connecting people to verified medical resources. Notable amongst them have been TV host Mini Mathur and renowned actress Shruti Seth who continue to share vital information, verified leads and messages of hope, and amplify requests for aid on their social media handles.