Where heritage meets modern fragrance — Attari India brings the soul of traditional ittars to today’s luxury scent landscape.

Introducing Attari India, a homegrown luxury
ittar brand that reimagines India’s centuries-old craft of natural oil perfumery for today’s world. Crafted entirely from pure, natural oils and inspired by the essence of India’s olfactory legacy, Attari India celebrates “The Scent of Culture, Bottled for Now.”
Bringing together the emotion of memory and the artistry of craft, Attari India marks a
new chapter in the luxury fragrance space — one that is deeply rooted in authenticity,
sustainability, and timeless beauty.

Speaking about the launch, Puneet Kapani, Founder of Attari India, shares,
“Ittars have always been a part of India’s heritage — pure, personal, and full of
soul. Yet somewhere, they became forgotten in the rush for mass-made perfumes.
With Attari, our aim is to revive this art form and make natural oils a preferred
choice again — modern in aesthetic, but traditional at heart.”

Every Attari blend is 100% oil-based, handcrafted in small batches using age-old distillation methods perfected over generations. Unlike alcohol-based perfumes, these ittars melt into the skin, evolve with the wearer’s body, and last through the day — offering a sensory experience that is both intimate and enduring.

Attari India enters the market with a thoughtful portfolio of fine ittars, each inspired by elements of nature, nostalgia, and modern elegance. The brand’s design language reflects minimalism with earthy undertones — echoing its roots in culture and craft.

As part of its debut, Attari India showcased at The Trunk Brunch, a curated luxury lifestyle
and fashion pop-up series at Emaar Palm Springs, Gurgaon, marking its first public unveiling

In addition to retail, Attari India is open to brand collaborations, gifting associations, and experiential pop-ups, offering bespoke fragrance experiences for luxury events and
occasions.

To discover more, visit @attari.india on Instagram.