Actor Adah Sharma has been announced as the face of the Youth for Change Bharat – Say No to Drugs campaign, a nationwide initiative aimed at encouraging young Indians to stay away from substance abuse and choose healthier, more positive paths. The campaign was kickstarted in Indore, setting the tone for a powerful movement driven by youth energy and cultural connection.

Adah Sharma’s selection as the face of the campaign was a natural choice. Over the years, she has built a strong bond with young audiences through her work across multiple film genres. From hard-hitting performances in The Kerala Story to her popular role in the 1920 franchise, to quirky performances in Sunflower, Commando and comedy in Reeta Sanyal she has shown remarkable versatility. Whether it’s intense drama, horror, or lighter content, Adah’s performances consistently strike a chord with viewers.

Adah says , ” I’m very happy to be chosen to be the face of this Campaign. We started in Indore MadhyaPradesh. We’re trying to spread the message that real fun doesn’t come in packets or pills and the best highs come from living sober and experiencing being alive . The playing of the dhols was impromptu. I had a lot of fun.”

A video from the launch event has already gone viral, where Adah was seen beating the dhol alongside a local band. The moment was spontaneous, energetic, and deeply rooted in local culture—exactly the kind of imagery that resonates with today’s youth. The video is a fresh surprise from reinforcing her ability to connect effortlessly with people on the ground, beyond red carpets and film sets.

Whatever she does, people seem to love it, because it feels real and relatable rather than manufactured.This genuine rapport with young audiences is precisely why the campaign organizers zeroed in on her. Adah represents a voice that today’s youth listens to and trusts. By combining cultural expression, authenticity, and social responsibility, she embodies the spirit of Youth for Change Bharat.

With Adah Sharma leading the movement, the Say No to Drugs campaign aims to inspire young Indians to choose awareness, creativity, and self-expression over addiction—proving that positive change can be powerful, engaging, and even celebratory.