After the stupendous success of Hindi Medium (2017), Stree (2018) and Luka Chuppi (2019) Dinesh Vijan seems unstoppable!
Maddock Films is slowly and steadily making a mark in telling unusual stories and yet being commercially successful!
Dinesh Vijan known to introduce the genre of horror comedy to the hindi film industry, is all set to bring a spree of films, building an entire universe of it. If sources are to believed he green lit the projects during the inception of Stree itself!
His next venture Rooh-Afza has just announced its newest addition Janhvi Kapoor. The young star, who has made a promising debut last year will be joining the cast of Rajkummar Rao and Varun Sharma.
Producer Dinesh Vijan says, “For Rooh-afza we needed actors who could jump into their roles with unabashed conviction. Rajkummar and Varun are phenomenal actors, comedy is a space they excel in and own. For the female lead, we needed someone who could portray two contrasting personalities with ease and Janhvi stood out, she really connected with the script. Her talent is still raw, but she is excited about being moulded. The script is young, refreshing and totally crazy, and she is exactly that!”
For a newcomer like Janhvi this sounds challenging and exciting, producer Mrighdeep adds “We took some time to finalize the female lead. Besides being pretty, she needed to oscillate between two characters which are poles apart. You will fall in love with her in one scene and won’t believe she is the same girl in the next one. It’s not an easy switch for an actor. It’s the perfect casting”
This would be a great opportunity for her to showcase her talent, as both characters ( Roohi and Afsana)have contrasting personalities! Takes us back to Chalbaaz days! Sriji had impeccable comic timing and it will be thrilling to see Janhvi light up the screen too.
Shoot starts in Uttar Pradesh this June and the film is slated to release on 20th March 2020. Produced by Dinesh Vijan and Mrighdeep Singh Lamba the film is being directed by debutant Hardik Mehta.
“Only a director who understands the whacky world of the film, can make the crazy characters pop out of screen… make them real, despite them being in the most absurd situations. We saw that ability in Hardik. Plus his repertoire is quite impressive.” Explains Mrighdeep
“Hardik is a perfect fit, his national award winning documentary Amdavad ma famous,made me take notice of him. His strength lies in tapping nuances and pulling you into the world of the film.He effortlessly brings realism to bizzare situations.There’s a thin line that connect ours and the supernatural world, and he seems to have the potential to stitch that perfectly!” says Dinesh Vijan
Well Vijan sure has an eye for spotting talent, with debutants Amar Kaushik and Laxman Utekar (Stree and Luka Chuppi respectively) striking gold, it seems this is sure to be a winner too!
Rooh-Afza is a Maddock films production and a Jio Studios and Dinesh Vijan presentation.