Chahatt Khanna is a name that needs little introduction in the world of Indian TV. Known for her unforgettable roles in acclaimed shows like Bade Achhe Lagte Hain and Qubool Hai, Chahatt has long been admired for her talent, poise, and ability to capture hearts on-screen. However, right now, the actress is making headlines for a different reason altogether. Yes, that’s right. The actress has now stepped into a bold new role, not just as an actor, but as an entrepreneur with the launch of her premium sleepwear brand Ammarzo.

Redefining Sleepwear in India:

For Chahatt, Ammarzo is more than just a business venture. It’s a vision to redefine how modern Indian women experience sleep, comfort, and luxury at home. Chahatt shares,

“For years, I’ve noticed how sleepwear in India is either too utilitarian or lacks that touch of sensuality and luxury. I wanted to create a brand that brings the kind of chic, indulgent sleepwear you see internationally—right here, tailored for Indian sensibilities.”

Ammarzo stands apart by blending alluring designs, sumptuous fabrics, and uncompromising attention to detail. Each piece in the collection is crafted to not only look beautiful but to elevate the entire experience of winding down because feeling good at home should be the ultimate luxury.

Celebrity Experience, Real-World Insight:

Chahatt’s journey from the sets of Mumbai’s biggest productions to the world of business is marked by curiosity and passion. As a public figure and working mother, she understands the importance of comfort and confidence in one’s private sanctuary. Her personal experience fuels every design decision at Ammarzo. She further adds,

“Luxury shouldn’t just be about a price tag. It’s about how something makes you feel. With Ammarzo, I want every woman to slip into bed feeling special—effortlessly sexy, deeply relaxed, and absolutely herself.”

Launching with a curated selection of nightdresses, luxe pajama sets, romantic nightwear, and dreamy accessories, Ammarzo is committed to quality at every step. The brand sources only the finest fabrics—soft cottons, silks, and modal blends—chosen not just for their look, but for breathability, drape, and skin-friendliness. Each design is a statement in elegance, from delicate laces to bold, modern silhouettes.

Not just that, Ammarzo is also a movement: a reminder that self-care begins at home, and luxury is as much about feeling as it is about fashion.

Beyond Fashion: A New Chapter:

Chahatt Khanna’s story is one of evolution and courage embracing new challenges and creating something meaningful for women everywhere. With Ammarzo, she’s channeling her creativity and entrepreneurial spirit into a brand that inspires confidence, romance, and the simple joy of feeling beautiful even after the world has turned off the lights.

As Ammarzo makes its debut, Chahatt invites every woman to discover a world where sleepwear is not just an afterthought, but a celebration. After all, the most beautiful nights begin with what you wear in bed.