Akshay Kumar to the rescue!!!!
Bonafide movie star Akshay Kumar whose career has seen a sharp shift to content based films in the last 5 years is breathing much required oxygen to a breathless industry! Akshay Kumar’s films of relevance and patriotic spirit have consistently delivered box office returns …The recent cinema deluge was heading towards a crisis zone for the economics of the movies but Toilet Ek Prem Katha provided the much needed relief for cinegoers as well as the exhibitors and distributors .Toilet has had the most growth ever percentage wise and actual number wise on Saturday ₹17.10 croreToilet Ek Prem Katha is opening the box office door, which saw last big success was Badrinath Ki Dulhania (a part of 100 crore club) after which Hindi Medium was the only superhit.
Now months after the release of these films, TEPK is set on the path of being a good commercial success. This can well be evidenced in Saturday numbers of the film which stand at 17.10 crore. With this, the film now stands at 30.20 crores and should come pretty close to the 50 crore mark before the opening weekend is through.
A good jump in numbers is also an indication of finally a film being accepted by the audience. Of late, there seems to be general resentment amongst viewers as they have been rejecting just about anything and everything.
In recent times, the only film which actually saw good growth over the weekend was Mubarakan though that too was marred by a poor opening day.
However, what works for Toilet – Ek Prem Katha is the fact that the start has been good too [13.10 crore] and now there is jump as well due to which very good collections are now expected to come right till Tuesday post which the film would settle down.